LADIES WHO LAUNCH
"To be happy—one must find one's bliss.” -Gloria Vanderbilt
Launching a book, product, or business happens when a person brings their romanticized slice of joy into the world.
It's our job to help you celebrate illuminating the world with your bliss.
Yoga, Sauna, and Health Local Partner Launch
Holistic Journeys is a wellness center started by a group of therapists, nutritionists, yoga instructors, nurses, massage therapists, and more based in Arkadelphia, Arkansas. For a non-religious, but Buddhist influenced center in the southern "Bible Belt" this is a more new-age concept to introduce to this town of 11,000 people.
For this launch we focused on bringing the community in to discover the multiple benefits of the center. Each professional hired has over 15 years of experience in their field, so creating a space for one-on-one conversations was ideal. We partnered with a new local baker and a caterer in the area for the night: ensuring solid relationship connections were made between the companies to aid in their launch. Personal friends of the employees were personally invited as well as members of the community. Each room of the centered was opened with demonstrations in each to give a exploratory feeling. Each staff member was briefed to be able to provide an informative piece for whichever room they found themselves in.
To showcase a dog-friendly environment, pup-cakes were also made for the guests to take home to their furry friends.
The night was a success! Abigail made sure to photograph the night and post within 1 hour of closing the shop doors: tagging all appropriate guests and partners to ensure quick and broad outreach. The company experienced an influx of new visitors both from speaking with them on the night of the open house and from those who came after seeing the launch party on so many of their friends and community's social media feeds.
Family-owned, small-town based, Three Seven Catering has worked with us since their start in 2020. Spending 3 years hiring us for food photography and social media stints, they took their time deciding how to move forward with their brand as a whole while building up a portfolio of their services through our partnership.
When it came time for the soft-launch of their phenomenal food truck, their hometown pride shined by setting the date for the night of the local high school's first home game, the Arkadelphia Badgers.
As parents themselves, they kept the celebratory Friday night opening simple with gourmet waffles; elaborating on the menu the next night with a full dinner.
With this local fun treat in mind, we focused on advertising to the main local outlets as well as designing elaborate signage that would lend photo-worthy moments to those wanting to post about their autumn weekend with Three Seven Catering. Everything stayed on brand from their truck to their shirts to ensure a memorable experience was had.
Football Season Soft-Launch
The result was selling out every night of their soft-launch weekend in mere hours as well as garnering interest that led to an overflow of private party catering requests.
Hoping to launch his books to a younger clientele, Christy Award winning author Ace Collins partnered with us to showcase his first children's book. Having gained the nickname "Doc Christmas" from his multiple best-selling informational Christmas books produced by Zondervan, it was only fitting to use a story he wrote for his wife's classroom back in the 80's as a holiday treat for her students.
As he'd never pursued social media marketing before and the publisher didn't have a marketing department, it was up to us to not only sell the book but create a base to show his skill and knowledge of the history of Christmas. The goal was to focus on a foundation in year one in order to pursue advancement in the following years.
Grady, The Christmas Bear
This resulted in over 200 books sold in its first 2 months out, local recognition not previously given by the town he lives in, and over 250 followers gained in those same 2 months for his informational Christmas TikTok account.
Crafting the launch party for Angie Karagozian's company, (a)esthetics by Angie, the focus was on comfortably filling up her boutique-style esthetician salon on a cold December night. For this local launch, flyers were requested as it is a standard form of communication in the town.
Catering by another local company with champagne toasts, giveaways, and an atmosphere of genuine catchups over networking; this was a jovial experience all around. Photographs were taken to mark the experience and highlight the launch with many familiar, local faces.
An Intimate Opening
As you can tell, we're here to help no matter your goal. Digital-only social media launches; exclusive parties; and hometown pride food trucks are just where our story starts.
Fill out our form or schedule a 1 hour call to give us all the details! We're ready to help you shine.
Shall we launch?
