Resume

As an enthusiastic, creative visual communications specialist, I have specialized expertise in editorial, layout, digital, print, concept and branding. I have been fortunate to capitalize on my art, design, photography and graphics to build out unified brand stories for experiential marketing companies, fashion and retail.

Would love to connect to share more about how I could help elevate your brand’s digital and editorial design to best attract your customer.

Professional Experience

  • Create and design editorial
  • Generate digital designs
  • Design website, marketing materials, email campaigns, and videos
  • Relaunched entire company branding (5 departments)
  • Craft GIFs, e-newsletters, and ad designs
  • Photograph and edit products to match the brand aesthetic
  • Increase social media following by 506% across Instagram (2,544),
Facebook (1,164), Pinterest (1,480), and LinkedIn (37) 
  • Manage a team of 12: web developers, photographers, and graphic designers
  • Direct SEO/PPC marketing specialists
  • Design corporate branding and a cohesive brand story
  • Design email, marketing, and digital campaigns
  • Strategize experiential marketing events and plan events
  • Budget, manage, and track expenses for each project
  • Photograph events and client collaborations
  • Accounts include HBO, Amazon, Ferrari, and Stella McCartney

Skills

Editorial & Digital Design 

Visual Storytelling

Social Media Marketing

Creating Brand Packages

Brand Messaging 

Marketing Analytics 

Adobe Creative Suite

Copy Editing

Advertising Campaigns 

PR Strategies

Team Management

Web Design

Wire Framing

Typography

Photography

Directing Photo Shoots

Nikon & Canon Camera

Hubspot & Salesforce 

Knowledge of PC & Mac

Art History

Strategic Planning

Event Coordinating

  • Develop clients’ brands
  • Design concept, vision, editorial, layout, and print 
  • Generate social media, e-newsletter, and graphics
  • Photograph events, brand photo shoots, and company head shots
  • Design wedding invitations and bespoke pieces
  • Direct photo shoots remotely (from NYC for Arkansas clients) to deliver work for local businesses that best fits their brand
  • Craft e-commerce websites to increase brand outreach
  • Designed impactful websites and marketing campaigns
  • Increased client's SEO reach
  • Designed online visuals, logos, and company magazines
  • Designed international travel layouts
  • Formatted visuals and copy

  • Rebranded visual  layouts for 20% of the magazine with exciting new. layouts, bright colors, and crisp designs.

Membership

Education

© 2020 BY ABIGAIL FOWLER DESIGNS, LLC